Pay-per-click advertising is a multi-billion dollar industry that has million of companies or hundreds of different industry using to reach the largest number of customers as possible. Thats the power of pay-per-click, the fact that you have the chance to reach millions of prospects that you wouldnt have the chance to if you didnt use search engine pay-per-click.

When writing your ad you need to know what you are doing so that people feel enticed to click on it. So knowing some marketing basics is always a good idea. Right now I am going to teach you about some marketing basics that should help you get some more clicks.

Marketing involves appealing to the consumers emotion. You have to make them feel like they really want it or need it in order for them to click and even consider looking at what youve got. I suggest using something with a call to action. Using words such as register, buy, etc. are good. I also suggest learning headlines. A headline is used primarily in copy but it is basically catching the readers attention. If you can learn to write good headlines and put that into your pay-per-click ads you can get a massive amount of clicks.

Now here is the major trick. When someone sees their exact keyword phrase on the ad the y will almost every time click it. So here is the trick to doing that. When writing the headline of your ad put this {KeyWord:Your Keyword Phrase}. Any keyword phrase will do. By doing this, whatever keyword the person searches for will be the headline of your ad. Make sure that both the K in key and the W in word are both capital.

To me this is the best way to do it. Although split testing should always be done because you never know just if something little here or there will make your ad convert better. Test, test, test.

Andrew Portela is an experienced affiliate marketer that loves to spread the word about his wonderful career. For more information on the things learned in this article visit www.affilorama.com

¶ 7:26 PM 0 comments

Some MLMers think that every minute spent listening is a minute they are not selling. They seem to think that a talking prospect is just taking up THEIR valuable time.

A lot of veteran network marketers believe that what the prospect needs more than anything is to be educated. They need to learn about your company, your products, your business, and you ... why you are better than anybody else. And the only way that'll happen is if YOU talk and your prospect listens.

Do you spend any time identifying your prospect's desires ... or do you think you already know them? That sure simplifies the process. If you know what they need, you don't need to spend any time listening to them. Just tell them what they need, what's best for them.

When your prospect is talking, do you listen then? Or are you busy planning what you're going to say next?

As your prospect tells you about their life situation or their business situation, are you busy thinking about your sale?

Is your plan to simply stick your deal down everyone's throat, because you know that works X% of the time?

Did you ever see the movie "The Music Man?" Based on a Broadway play, the movie came out when I was a kid. Professor Harold Hill was a travelling salesman, hitting every little community in the midwest, selling the townsfolk on the dream of having their kids be part of a glorious marching band.

The Professor sold musical instruments. He truly had the gift of gab ... could sell anything to anybody. That talkative salesperson with the golden tongue has been a cliche for a long time.

Have you ever been in a situation where the salesperson would not stop talking?

Of course you have.

I'll bet there have been times you bought just to avoid the ordeal of listening to ANOTHER salesperson who wouldn't stop talking.

A lot of people over the years have figured that if you could talk, you ought to be in sales. And as time has progressed, and MLM companies spend more and more time educating their distributors about their products, reps get the attitude more and more that they know better than the customer what the customer should have ... which means they need to listen even less.

You tend to think ... "I know this stuff. They want to know this stuff. I should talk. They should listen."

And there's the problem. Your prospect does not want to be talked at. They've been talked at since the beginning of time. What they want is to be heard.

If you're going to build relationships in a network marketing business, you need to ask the right questions, to find out who your prospect REALLY is. To do that, just listen. Then you can hear your prospect.

Richard Dennis actively builds an MLM business. He shares his thoughts and observations several times a week at http://RichardDennisNetworking.com/

¶ 1:54 AM 0 comments